How to Register a Missouri LLC for Google Play Console and Publish Apps as a Business

If you’re an app developer looking to publish on the Google Play Store, you have two main options: signing up as an individual or as a business entity. While individual accounts are fine for solo developers, publishing under a registered business adds credibility, builds trust with users, and opens up opportunities for scaling.

In this guide, we’ll walk through how to form an LLC (Limited Liability Company) in Missouri and use that entity to set up a Google Play Console business account.

Why Use an LLC for Google Play Publishing?

• ✅ Professional branding — apps show your company name instead of your personal name.
• ✅ Legal protection — separates your personal and business liability.
• ✅ Tax benefits — LLCs may allow for deductions and structured finances.
• ✅ Partnership friendly — easier to onboard collaborators or contractors.
• ✅ App marketplace compliance — Google often requires clear business verification for certain services (subscriptions, payments, Play Commerce).

Step 1: Forming an LLC in Missouri

Here’s how to properly create an LLC in Missouri:

1. Choose Your LLC Name

• Must be unique and not already registered in Missouri.
• Include “LLC” or “Limited Liability Company” in the name.
• Check availability on the Missouri Secretary of State website.

2. Appoint a Registered Agent

• Every Missouri LLC needs a registered agent with a physical Missouri address.
• You can act as your own or hire a registered agent service.

3. File Articles of Organization

• File Form LLC 1 (Articles of Organization) online or by mail.
• Filing fee: $50 online or $105 by mail (as of 2025).

4. Create an Operating Agreement (Optional but Recommended)

• Outlines management structure and member responsibilities.
• Helps with banking and investor credibility.

5. Obtain an EIN (Employer Identification Number)

• Free from the IRS website.
• Needed to open a business bank account and register on Google Play.

Step 2: Preparing for Google Play Console

Once your Missouri LLC is formed, you’ll need a few things before registering for Google Play Console:

• Business name (your LLC name).
• Business address (your official registered address).
• Business email address (preferably on your domain, not Gmail/Yahoo).
• EIN for tax verification.
• Credit/debit card to pay the one-time $25 registration fee.

Step 3: Signing Up for Google Play Console as a Business

1. Visit Google Play Console.
2. Click “Create Account”.
3. Choose “Organization / Business” instead of Individual.
4. Enter your LLC’s legal business name.
5. Provide your business email, address, and phone number.
6. Pay the $25 registration fee.
7. Complete tax information (Google may ask for EIN details for U.S. developers).

Step 4: Benefits of Publishing as a Missouri LLC

• Your LLC name appears under your apps, improving trust.
• Easier to integrate Google Play Billing for subscriptions or in-app purchases.
• Partnerships and clients take your apps more seriously.
• Protects your personal identity and finances.

Frequently Asked Questions (FAQ)

Q: Do I need a Missouri address to form an LLC?
Yes, you must have a registered agent with a physical Missouri address. You can hire a service if you don’t have one.

Q: Can I use my EIN when signing up for Google Play Console?
Yes, Google may request your EIN during tax setup if you’re registering as a U.S. business.

Q: How much does it cost to form an LLC in Missouri?
As of 2025, it costs $50 online or $105 by mail to file your Articles of Organization.

Conclusion

Forming an LLC in Missouri and registering as a business on Google Play Console isn’t just about compliance—it’s about professional growth. You’ll gain credibility, liability protection, and better opportunities for monetization.

Whether you’re a solo developer or planning to scale your team, creating an LLC and publishing under a business account sets you up for long-term success in the Google Play ecosystem.